The Optometry Today website collects different types of information about our users for three main reasons:

1. To help us to improve the services we offer.

2. To provide personalised services unique to individual users.

3. To use anonymous details about our users to sell appropriate advertising space on the site. This might mean showing an advertiser how many users we have on the site; it does not mean sharing an individual's details with an advertiser. Where we collect registration information from an individual, we will never share that individual's information with a third party, including an advertiser, without that user's explicit permission.

Our principles

We are absolutely committed to protecting your privacy. Our policy can be summarised in one sentence: we will not share your information with others without your prior consent.

1. We will respect your email privacy. You will not receive unsolicited mail from the Optometry Today and/or from third parties screened by Optometry Today unless you have agreed to this. We will, however, mail you occasionally with information about your registration and/or your subscription account.

2. We will not pass on any individual user details (including your email address) unless we have your prior consent.

3. Otherwise, we will only share anonymous aggregate statistics about our users, sales and traffic patterns with our advertisers.

4. When contacting you via the email address that you have provided. We will always provide an unsubscribe link at the footer of the email allow you to remove youself from our database and or mailing list perminately should you wish to do so.

Should we elect to change our privacy policy we will post the changes here. Where the changes are significant, we may also choose to email all our registered users with the new details.

We also offer a 'Update details' page, where you can update your personal information at any time. You can get to this page from most pages on the site - simply click on the 'Update details' link in the Quick Links menu when you are signed in.

What information do we collect?

The minimum information we need to register a user is an email address, a password, Firstname and Surname.

We also collect data listing which of our pages are most frequently visited and by which types of users.

Legal information under the Data Protection Act

For the purposes of the Data Protection Act of 1998, the Data Controller for Optometry Today is Ten Alps Publishing (Part of the Ten Alps Group) 9 Savoy Street, London WC2E 7HR.

Ten Alps Publishing works with Ten Alps Digital for the hosting and support of all databases and web servers. Sigma-group provide hosting for the dedicated CET servers.