100% Optical announces scavenger hunt

The organisers of 100% Optical have collaborated with exhibitors to launch a scavenger hunt in celebration of the 10^th anniversary of the show.

The challenge will be held during the three days of the exhibition, held from 24–26 February at ExCeL in London.

The scavenger hunt will feature 10 clues around the show with optical-themed questions. Visitors must answer these to find a series of letters which, when unscrambled, will form a word that is required for entry into the prize draw.

Participants will have the chance to win one of 10 prizes provided by exhibitors. Winners will be announced on the official 100% Optical social media channels after the event.

Marlon Cera-Marle, 100% Optical show director, commented: “We’re really looking forward to bringing some fun and even more excitement to the show in honour of our 10^th anniversary celebrations.”

“The team at 100% Optical wanted to give back to the visitors that attend our exhibition every year and we’re chuffed to reveal the incredible prizes put forward by some of our loyal exhibitors,” he added.

Cera-Marle concluded: “We hope that many of our visitors take part in the challenge while they spend time navigating 100% Optical next month and with visitor registration numbers currently tracking ahead of 2023, we’re confident this will be our best celebration of all things optical yet.”

Read more about the show, including sneak-peeks into the plans of exhibitors and exclusive previews with speakers from the education programme, on OT’s dedicated page.

Sign up for the show online. Due to popular demand, as the event approaches, readers are encouraged to review and cancel any sessions that no longer fit with their plans for the show, in order to release capacity for others. Space is reserved in the programme for walk-ins, allocated on a first-come first-served basis.