CooperVision launches MyDay

June 7 2013

Contact lens giant CooperVision has announced the launch of a new daily disposable silicone hydrogel lens.

Unveiled at the BCLA Clinical Conference and Exhibition today (June 7), the MyDay lenses will be introduced to the European market in September, before entering American in January. 

Developed with Smart Silicone chemistry, the lenses aim to provide the wearer with vision optimisation and comfort, alongside easy handling.  
The new technology creates efficient channels for oxygen to be delivered to the cornea, while the use of less silicone has resulted in desired oxygen permeability levels. Research has confirmed that this results in improved lens surface wettability, higher water content and a lower, hydrogel-like modulus.
More than 60 practitioners trialled the lenses in the opening morning of the BCLA’s exhibition alone, with positive response.
Speaking to OT at the conference, EMEA communications manager, Heathcliffe Clash, confirmed that the lenses have been in development for the last six years.
Over the coming months CooperVision will be working with practitioners to educate them about MyDay and support them with its introduction into practice. 
Executive vice president of global sales and marketing at CooperVision, Dennis Murphy, said: “As the silicone hydrogel daily disposable category has evolved, we’ve been patient in our approach, spending time to develop a lens platform that addresses all critical requirements from the industry and wearers.”
In clinical research, nine out of 10 patients said they were satisfied with the comfort provided by MyDay lenses. 
Having already trialled MyDay, independent practice owner Keith Tempany said: “I’ve found MyDay to be one-of-a-kind. 
“The high water content enhances lens movement and contributes to wearer comfort.”
Predicting high demand among practices, Mr Tempany added: “The hydrogel-like modulus has superb handling and is gentle against the ocular tissue, allowing effortless transition of existing hydrogel daily disposable wearers.”
The lenses, which contain an ultraviolet radiation blocker to help protect wearers’ eyes against UV, have a 8.4mm base curve and a 14.2mm diameter, with a 0.08mm centre and 0.07mm edge thickness. On launch they will be available in sphere powers of -10.00D to +6.00D. 
Tagged with: Contact Lenses, Events

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