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October 23 2012
Sixty per cent of independent practice owners fail to train their staff, with 8% admitting to never offering training, according to new research by in-practice optical training company, Positive Impact (PI).
Reporting its findings to coincide with the launch of its first in-practice learning programme, the survey questioned a total of 50 independent opticians across the UK.
However, of those quizzed, 66% said they aspire to perform team training every six to eight weeks.
Joint managing director of PI, Nick Atkins, commented: "In the current economic climate, sales growth is increasingly difficult to achieve, with practice teams having to be constantly at the top of their game – often just to stand still. It is, therefore, amazing to find such a lack of regular training in this sector."
Named 'Gaining and retaining patients by becoming their trusted vision advisors', the interactive programme contains a series of four modules designed to help increase the value of existing patients, as well as gain new ones.
The modules include: Make friends with the sales process; What do patients really want?; Why buy from us?' and Keeping customers.
For more information, email learning@positiveimpactsales.co.uk or telephone 0844 669 6907.
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