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Finance to the fore at Optrafair

August 29 2012

Practice owners who want to be at the forefront of clinical excellence and invest in their businesses with advanced technology, efficient IT systems and a proactive approach to reaching patients, can find expert advice at Optrafair 2013 (April 13-15).
 
Several Optrafair exhibitors (see www.optrafair.co.uk) know the optical market extremely well and can provide informed advice at the show.
 
MD of Performance Finance, Stuart Burn, said: “There’s probably not a practice in the UK that isn’t looking to improve. Those with a positive mindset can see where change and innovation can help drive practice success. New technology is not only fantastic for early diagnosis of some serious eye related problems, it also provides a superb profit opportunity."
 
He also cited the examples of smart mirrors allowing more accurate dispensing and the ability to provide improved lenses for patients; MPD machines showing where some patients have low levels of macular pigment density and where changes to diet and possibly supplements can help. 
 
“A regular check up on a macular pigment screener can generate additional revenue from these appointments and from any supplements provided. Lens providers are increasingly offering incentives for loyalty to their brand and quite often a finance arrangement for new equipment can be ‘refunded’ by a lens spend commitment scheme,” he added.
 
Braemar Finance has been a direct funder to the optical profession for 20 years and has helped businesses grow by offering finance solutions that are tax efficient, according to MD David Foster. “We specialise in finance solutions for equipment, shopfitting, vehicles, IT, commercial mortgages and tax loans,” he said. Offering pre-approval of finance prior to purchase, Braemar believes this allows practices to select products from any number of show exhibitors.
 
Also exhibiting will be Lloyds TSB. “No two practices are the same and no two will have the same banking needs. This is why we work closely to create a banking package that is tailored to individual businesses,” said head of Lloyds HealthCare Banking Services, Ian Crompton. 
 
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