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July 25 2012
Vision Express is working with top chef and spectacle wearer Heston Blumenthal, alongside British eyewear designers Tom Davies and Inspecs of Bath, to create a unique range of signature glasses and eyewear which will be available exclusively through its 326 UK and Irish branches.
Mr Blumenthal has been described as an alchemist for his multi-sensory approach to dining. He is pictured (centre), wearing his new Tom Davies frame with bespoke lenses from Vision Express, alongside Tom Davies (left) and Vision Express CEO Jonathan Lawson (right).
“We are delighted to be working with Heston, whose passion for eyewear and eye care was evident from the start,” Mr Lawson said. “We both have a clear common desire to drive higher levels of quality and innovation in British optical retail.”
Mr Blumenthal added: “Both eyewear and eye care are obviously very important to me and I have been really impressed by the quality of my eye examination, which has already led to improvements in the visual quality of my leisure and work time.”
The chef’s creative input comes after Vision Express saw sales and market growth last year, and a £3.5m increase in pre-tax profit, during what has been a challenging time for the retail sector.
Tagged with: Multiple, Spectacles
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