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May 12 2012
Opti 2013, the Munich-based tradeshow, is sporting a new look for next year. A new logo and show message have been revealed and will be used to publicise the event (from January 25-27) as ‘the international trade show for optics & design’.
The slogan ‘Maximeyes!’ is a play on words which is said to ‘neatly sum up the aim of
further enhancing and optimising both the success of the exhibitors and trade visitors at the fair and the services and offers delivered to them’.
"The reason we are able to achieve just that is because we are engaged in constant contact and close dialogue with our exhibitors and trade visitors," said Dieter Dohr, CEO and president of the show organiser, GHM Gesellschaft für Handwerksmessen mbH. "In the last few years, for example, we have at each event further sharpened the profile of this fair. These new brand visuals are the next logical step."
The German show has been organised by GHM since 2008.
"In the last four years Opti has progressed very well," added Mr Dohr. "This new look and logo will underline the profile of the fair and the status it has achieved in recent years."
- Photo courtesy of GHM
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