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February 14 2012
Continental Eyewear launched many new frames at the first exhibition of the year in Munich last month with the Jaeger collection of particular significance to the UK.
The Jaeger eyewear collection has been developed over the past 15 years by Continental Eyewear and has a reputation for quality and longevity, with the Pure Titanium frames manufactured in Japan to the highest quality standards.
Sales and marketing director Neal Grimason can be seen talking at the German show elsewhere on the
OT website. He told
OT after the show: “It certainly isn’t a ‘here today, gone tomorrow’ brand. It has been around for over 125 years and is an instantly recognisable name which is aimed at both ladies and gents and with the vast majority of frames targeted at the 50-plus age range, it has an incredibly large potential market.
“Whilst we consider it beneficial to display a representative number of styles we do not impose minimums on our customers so, with over 50 different styles covering both the iconic Jaeger collection and the more youthful Jaeger London range, a comprehensive choice is readily available from stock.”
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