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July 5 2012
Many UK practices are missing out on potential earnings of nearly £50,000 a year by not being proactive enough with the use of contact lenses, according to a new report.
Johnson & Johnson’s UK Data Insights for Contact Lens Penetration in Europe report claims that if a practitioner was able to fit one new patient a week – over a six-day period – then practice revenues could see a weekly rise of £954. This equates to an additional £49,608 a year.
However, the report reveals that a lack of dialogue between practices and patients means that the potential of the UK market is currently not being realised.
Speaking exclusively to OT, David Ruston, director of professional affairs in Western Europe at J&J and author of the report, said: “The opportunity in the UK is huge, but it is the eye care professionals recommendation that is critically important.”
“If there is someone suitable for lenses then practitioners need to be proactive about recommending them. At the moment this is not being done in sufficient numbers.”
The report reveals that 28% of UK spectacle wearers would use lenses if their opticians recommended them. Of those who had never worn lenses, 21% also claimed a lack of professional recommendation as a major factor in their choice.
The figures come as part of J&J’s wider Contemporary Insights to Increase Contact Lens Penetration report, which saw more than 20,000 consumers, aged 16-54, surveyed across Western Europe.
Tagged with: Contact Lenses
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