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        <description><![CDATA[Business news from the Optometry Today website]]></description>
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            <title>Develop desire</title>
            <link>http://www.optometry.co.uk/business/marketing-skills/?article=3359</link>
            <description>OT reports on the latest Optix user group meeting</description>
            <pubDate>Sun, 15 Apr 2012 08:48:05 +0100</pubDate>
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            <title>Making your exit a profitable one</title>
            <link>http://www.optometry.co.uk/business/balancing-the-books/?article=3314</link>
            <description>All business owners should have an exit strategy in mind, RA Valuation Services director Mark Ridout says</description>
            <pubDate>Fri, 30 Mar 2012 09:15:06 +0100</pubDate>
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            <title>Make being different pay</title>
            <link>http://www.optometry.co.uk/business/boosting-profits/?article=3212</link>
            <description>OT reviews the 2012 Sight Care conference</description>
            <pubDate>Fri, 09 Mar 2012 12:57:25 +0100</pubDate>
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            <title>Figure out your finances </title>
            <link>http://www.optometry.co.uk/business/balancing-the-books/?article=3174</link>
            <description>OT looks at some of the financial and business services on offer to help keep the books balanced</description>
            <pubDate>Tue, 28 Feb 2012 10:30:13 +0100</pubDate>
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            <title>Business roadshows announced</title>
            <link>http://www.optometry.co.uk/business/business-news/?article=3173</link>
            <description>J&amp;J Practice Made Perfect seminars begin month-long tour of the country this week</description>
            <pubDate>Mon, 27 Feb 2012 12:02:18 +0100</pubDate>
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            <title>Service with a smile</title>
            <link>http://www.optometry.co.uk/news-and-features/news/?article=3089</link>
            <description>Hoya's professional services manager gives her top 10 tips for improving customer service</description>
            <pubDate>Sun, 05 Feb 2012 14:58:01 +0100</pubDate>
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            <title>How consumers will get significant protection throughout the EU</title>
            <link>http://www.optometry.co.uk/news-and-features/features/?article=3003</link>
            <description>English law to change by the end of 2013</description>
            <pubDate>Tue, 10 Jan 2012 09:40:10 +0100</pubDate>
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            <title>Mid-market is &amp;#039;squeezed&amp;#039;</title>
            <link>http://www.optometry.co.uk/news-and-features/news/?article=3001</link>
            <description>Amount spent on frames declines in third quarter of 2011</description>
            <pubDate>Mon, 09 Jan 2012 11:10:51 +0100</pubDate>
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            <title>Optics businesswoman wins award</title>
            <link>http://www.optometry.co.uk/news-and-features/news/?article=2997</link>
            <description>Butterflies Healthcare director wins Banbury Women in Business accolade</description>
            <pubDate>Sun, 08 Jan 2012 13:04:10 +0100</pubDate>
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            <title>Research shows contact lens sales remain strong</title>
            <link>http://www.optometry.co.uk/news-and-features/news/?article=2985</link>
            <description>Market research shows trends of late 2011</description>
            <pubDate>Thu, 29 Dec 2011 10:30:22 +0100</pubDate>
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