OT – the official journal of the Association of Optometrists
As the leading professional organisation in the UK for optometrists, with over 10,000 members, the Association of Optometrists (AOP) takes its communications very seriously, promoting and facilitating the highest standards of practise as well as representing the needs and interests of individual optometrists and dispensing opticians. The AOP is the authoritative voice of optometry.
The AOP provides professional advice on commercial, economic, legal and administrative aspects of the profession and industry to its members and the wider community. The AOP represents and promotes the interests of its members in Parliament and to Government and other institutions in the UK and European community. AOP members are some of the most active and engaged eye care professionals in the UK and are made up of principals, assistants, employers and employees in the industry.
OT has the highest circulation of any optical related journal in the UK and is sent to all optometrists and dispensing opticians registered with the General Optical Council (GOC), most of who practise in the UK. OT also goes out to almost 1,000 overseas subscribers. As an essential read the journal covers the latest relevant news – political, clinical, industrial or professional – and carries features on topics relating to the sector, including a highly respected clinical section providing CET to its readers who want to continue to practise in the UK. OT is the leading UK supplier of CET to optometrists and dispensing opticians.
OT’s industry leading website, optometry.co.uk, provides users with all of the printed material and much more online. The free to access website provides users with a wealth of original content and information through text, video and audio-based content. The site contains regular video programmes covering recent news, events and features, as well as CET video modules. It presents an unrivalled medium for industry companies to target their events, products or job vacancies.
The AOP, via Optometry Today (OT), offers many cost effective and leading advertising, sponsorship and marketing opportunities for you to communicate with its audience in print and online.
Richard Carswell
Acting Chief Executive
Association of Optometrists
OT ABC certification of circulation of 20,203
Some 87% of the profession are AOP members
